What's TIME's Deal

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Monday, August 31, 2026

As we dive into the latest episode of That KEVIN Show, we're met with a thought-provoking discussion on the resurgence of church attendance among young people, particularly in the face of Time Magazine's attempts to downplay the trend. Kevin McCullough delves into the Gallup poll numbers, which show a significant increase in young people attending church services and placing greater importance on faith. This raises questions about the motivations behind Time Magazine's skeptical article, which tries to discredit the findings by citing competing measurements.

The episode also touches on the importance of Bible access and the work of Bible League, an organization that provides Bibles to people in need around the world. We hear from Michael Woolworth, a member of Bible League, about the organization's efforts to supply Bibles to countries with significant restrictions, such as China, where Christians are persecuted and Bibles are scarce. The speaker shares stories of individuals who have come to faith in Jesus and are now praying for Bibles, highlighting the impact of Bible League's work.

The conversation also explores the topic of church planter training, which is crucial in areas where syncretism is prevalent. Bible League provides resources to help church planters grow their congregations and stay true to their faith. We hear from Pastor Tomas, a church planter in Ghana, Africa, who shares his experiences and the importance of church planter training in his community.

As we listen to this episode, we're reminded of the significance of sharing the Gospel and providing Bibles to those who need them. Kevin McCullough encourages listeners to support Bible League's efforts and to consider giving a Bible to someone who desperately needs it. With a matching gift challenge in effect, every gift made during this episode will be doubled, making it a great opportunity to make a difference in the lives of those who are seeking the truth.


An Excerpt from What's TIME's Deal? on Townhall.com

Why is TIME magazine working so hard to convince you that young people aren't returning to church?

Gallup’s latest numbers show attendance at religious services among young men rising seven points to 40 percent — the highest level recorded since 2012–13. Attendance among young women rose three points and now stands at 39 percent.

The increase is larger among men, but the current rates are nearly identical. Roughly four in ten young men and women now say they attend religious services at least monthly.

Gallup found something else. The percentage of young men who consider religion “very important” in their lives jumped from 28 percent to 42 percent in just two years.

Those numbers are significant. They are also fascinating.

TIME seems irritated by them.

The magazine recently devoted nearly 2,000 words to throwing cold water on the possibility that something spiritually important may be happening among Gen Z. It didn’t disprove Gallup’s findings. It couldn’t. Instead, TIME gathered enough skeptical voices and competing measurements to give readers permission to ignore them.

PRRI found flatter numbers. Pew said there is no evidence that young men are “converting to Christianity in large numbers.” Other surveys measuring weekly attendance haven’t found the same increase Gallup reported among those attending monthly or more.

Fine. Put all of that in the story.

But none of it disproves Gallup.

Gallup wasn’t measuring mass conversion. It measured attendance, affiliation, and the importance people place on religion. Weekly attendance is not monthly attendance. Conversion is not affiliation. Affiliation is not spiritual interest.

TIME knows the difference.

Yet the article repeatedly answers one finding with another survey measuring something else. It’s a clever way to generate doubt without ever demonstrating that the original numbers are wrong.

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